Major players across all sectors of the global motorsports industry will converge on Monaco this week for the inaugural Formula One Sponsorship Forum, which takes place Wednesday and Thursday and includes SKI & Company president and CEO Chris Lencheski, agency of record for General Motors Racing®, among its elite panel of speakers and presenters.

Lencheski will chair a panel discussion entitled “The Role of the Sponsorship Agent,” joined by subtopic presenters Jim O’Toole of Premiere Sponsorship Marketing (“The Role of the F1 Agency”), Tim Crow of Karen Earl Sponsorship and Sean Jefferson of Diageo (“The Future of Sponsorship in F1”), Pippa Collett of Spectrum Sponsorship (“The View from Both Sides”). Lencheski will deliver a presentation on the subtopic “Can Teams Crack It In-House?” Ben Pincus of The Works agency in London also will participate in the panel discussion.

Read more about the Formula One Sponsorship Forum at http://www.whowon.com/sresults.asp?SanctionID=721&StoryID=172113.